Alberto Caiola | Italian Apartment - 100% Design Shanghai
Italian Apartment
exhibition design
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About This Project

From November 3rd to November 5th, during the 100% design Shanghai, the Shanghai Exhibition Center welcomes “Italian Apartment 2011” an exhibition designed by Alberto Caiola + Simone Polga, that presents the products of 23 top Italian Design and lifestyle brands.

We wanted to create an landscape with a strong symbolic content based on the idea that the Italian house is made up of people and objects; “Beautiful” objects that follow us from house to house.
We believe that the “box” well represents this idea of movement/relocation, that we all experience many times in our own lives.
The box is the module of this imaginary landscape, on which the objects are described with drawings and words.
Inside the show, objects retrace the domestic environment through the kitchen area, living area, bedroom, bathroom.
The brands involved are: 10A, Agape, Alessi, Arflex, Artemide, Binova, Casamilano, Flos, Frette, Geelli, Hollo, Kartell, Listone Giordano, Matteograssi, Magis, Technogym, Thinksimple, Tisettanta, Vimar, Rossetti wines, Beretta, Zonin, Nespresso, San Pellegrino, Fabbri, Disaronno, Ferrero, Grana Padano, Barilla.


100% Design Shanghai


230 smq




Nina Chen

Concept Design, Exhibition Design, Site Supervision