Tag Archive: brand strategy

Crash Baggage Headquarters

May 18, 2022 9:57 pm Published by

Crash baggage’s vibrant hq positions process and creativity front and center.
Housed in a 18th-century villa close to Venice, Crash Baggage’s head office combines minimalist simplicity with total flexibility. Through interventions spanning understated to bold, the work space contrasts the luggage brand’s disruptive energy with the building’s unmistakably classical interior.

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Van Collection @West Bund Art & Design

November 12, 2021 3:34 pm Published by

Zero-waste, maximum impact: Treading a new path towards more sustainable booth design.
Incorporating repurposed and reused elements, this booth highlights our commitment to sustainability. The presentation also amplifies its creative flair through an innovative tribute to the venue's fascinating history and important location.

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Herman Miller @ Design Shanghai

June 10, 2021 4:29 pm Published by

Subverting Lighting Design Principles the project lets the experience do the talking.
In a radical departure from standard booth design, our design overturns lighting rules. Where brands typically spotlight products from above, this time displayed furniture was lit entirely from below by way of illuminated tiles.

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CRASH Baggage @La Fayette

April 29, 2019 3:39 pm Published by

Immersive, Adventurous, Absurd: Crash Baggage Pop-Up.
For the Shanghai launch of Italian luggage brand, Crash Baggage, we took visitors to Galeries Lafayette on a memorable, immersive journey to a lunar landscape where conventions and care most definitely don’t apply.

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NYX

December 3, 2018 4:28 pm Published by

Hacking visual perception, NYX cross-pollinates classical archetypes with virtual hues.
A hand-drawn architecture of light, inspired by classical constructions, Nyx offers an alternative view of the most luminous of cities.

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HARBOOK Hangzhou

September 13, 2018 4:00 pm Published by

A Hangzhou Dreamscape Marries the Art of Books with Normann Copenhagen Furniture .
In Hangzhou, China, Harbook is illustrative of a new wave of book shops incorporating lifestyle elements to appeal to a new generation of urbanites. Comprising a bookstore, café, and contemporary Scandinavian furniture showroom by way of Normann Copenhagen, it blends aspiration with tradition.

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MOMENTI

August 11, 2018 5:43 pm Published by

Matching the rhythms of morning to night, Momenti is a modern Italian bistro for moments shared .
Contemporary and convivial, Momenti brings Italian authenticity to Shanghai’s rich restaurant scene. Conceived as an evolving environment to match the rhythms of morning to night, breakfast to late night drinks, it is designed for shared experiences and rituals throughout the day.

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FLASK & Tiger Bites

March 23, 2018 12:41 pm Published by Leave your thoughts

Treading a futuristic tunnel to discover the speakeasy reimagined for now: Flask 2.0.
Flask 2.0 explores the speakeasy theme embarking guest on a longer journey of discovery.

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flower eat drink

F.E.D. Flower Eat Drink

March 18, 2018 2:07 pm Published by

A Feast for the Appetite and the Eyes: F.E.D. Elevates Flowers and Shanghai’s Dining Scene to Sensory Heights .
F.E.D. is a modern Shanghai eatery with a difference. Its culinary team transform flowers from the purely decorative to ingenious cuisine by incorporating edible blooms into innovative fusion dishes and drinks. The resulting interiors incorporate visual abstractions of the restaurant’s central floral theme inside a bright, light, secluded hideaway.

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JULY’S FLOWERS

June 5, 2017 11:58 am Published by Leave your thoughts

Defining Shanghai in Bloom
July’s Flower approaches a new wave of contemporary florists reflcting a fresh and edgy counterculture closer to fashion and design, standing out from the wide crowd of traditional french florists.

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IDEAT @SALONE DEL MOBILE

June 5, 2017 11:54 am Published by Leave your thoughts

A blanket of neutrality and yet a world of possibilities
As part of the first ever Salone del Mobile Milano Shanghai, the IDEAT booth translates the magazine’s vision into a dynamic spatial experience, highlighting the merging cities theme through the interaction of the digital and physical worlds.

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Fumi Coffee

June 5, 2017 11:50 am Published by Leave your thoughts

Celebrating coffee’s intangible pleasures.
Fumi translates coffee’s aromatic vapors into a sculptural ceiling that is the centrepiece for this café in Shanghai

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BOTANIST

June 5, 2017 11:47 am Published by Leave your thoughts

Blending natural and synthetic, Botanist is the house of super cocktails.
Botanist draws on the menu of innovative plant-based cocktails for interiors to engage the senses

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FLASK & THE PRESS

June 5, 2017 11:37 am Published by Leave your thoughts

Flask and The Press is an unconventional duo that upends the traditional speakeasy concept.
An intimate contemporary lounge concealed behind the facade of a cheery, sandwich shop. Together, they're a juxtaposition of light and dark, elegance and funkyness, personal and playful

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